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Multi-Channel Brief Strategy

Use one shared brief for all outputs in a run, then adapt execution by channel.

This keeps ideas coherent across article, social, and newsletter outputs without copy-pasting structure.

Role Model​

  • Primary output: delivers full canonical value for the idea.
  • Secondary output: promotes interest in the primary narrative while still helping a reader immediately.

Shared Brief Fields​

Every brief should define:

  • Title: user-facing title for the primary output.
  • Description: explicit summary of angle and utility.
  • Target audience: concrete reader context, constraints, and current stage.
  • Core promise: the practical outcome the reader should expect.
  • Key points: 3-6 points that must survive channel adaptation.
  • Voice notes: tone constraints that maintain consistency.
  • Primary output target: the canonical artifact for full depth.
  • Secondary output strategy: how secondary pieces should create interest while remaining useful on their own.

Conditional handling:

  • If secondary outputs exist, provide an explicit secondary output strategy.
  • If no secondary outputs exist, set secondary output strategy to an empty string.

Rules​

Rule: Keep One Shared Core Promise Across Channels​

Description: The same promised outcome should appear in adapted form everywhere. Negative example: Article promises a practical process, while social posts switch to motivational slogans. Positive example: Article, thread, and LinkedIn post all point to the same concrete reader gain.

Rule: Make Secondary Outputs Independently Useful​

Description: Secondary outputs should provide real value even if the reader never clicks through. Negative example: "Read the full article for details" with no concrete lesson. Positive example: One actionable insight in the post plus a natural bridge to deeper primary content.

Rule: Adapt Structure, Preserve Substance​

Description: Change packaging by channel while preserving key points and intent. Negative example: Copying full article scaffolding into a short social format. Positive example: Translating one section into a compact thread sequence that keeps the same mechanism and evidence type.

Rule: Keep Secondary Framing Non-Promotional​

Description: Use curiosity and utility, not ad-like language, to guide readers to the primary piece. Negative example: Sales-heavy teaser language with inflated claims. Positive example: Plain-language hook that surfaces one real tension and a practical next step.