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Content Intent: How-To Guide

Purpose​

Use when teaching a repeatable method with context, options, and tradeoffs.

Canonical Structure​

  1. Problem and payoff
  2. Method overview
  3. Step sequence with alternatives
  4. Decision guidance and next move

Best-Fit Formats​

  • article
  • blog-post
  • newsletter
  • linkedin-post

Best-Fit Styles​

  • professional
  • analytical
  • friendly

Rules​

Rule: Name the Reader Problem Clearly​

Description: Start with the exact problem this guide solves. Negative example: "Today we discuss writing strategy." Positive example: "This guide helps you turn vague intros into clear outcome-led openings."

Rule: Provide Method Before Detail​

Description: Give the high-level path before deep execution notes. Negative example: Jumping into micro-details with no map. Positive example: "Use this 4-step flow: diagnose, rewrite, test, refine."

Rule: Include Decision Branches​

Description: Show what to do when context changes. Negative example: One rigid path presented as universal. Positive example: "If your audience is technical, keep jargon; if mixed, define terms first."

Rule: Explain Why Each Step Matters​

Description: Pair actions with rationale to improve transfer. Negative example: Steps with no reason behind them. Positive example: "Lead with outcome first because scanning readers decide in seconds."

Rule: Keep Examples Concrete​

Description: Demonstrate each major step with specific before/after language. Negative example: Abstract claims with no examples. Positive example: "Before: 'Thoughts on planning.' After: 'A 10-minute planning reset for PMs.'"

Rule: End With an Immediate Application​

Description: Give one action readers can run now. Negative example: Closing with generic encouragement. Positive example: "Rewrite your next title using the 5-block headline template."