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Content-Intent Directory

This directory defines what a piece is trying to accomplish.

Use this after choosing a format and before locking style.

  • Format = where it publishes and how it is packaged
  • Content-intent = what outcome the piece drives
  • Style = how the writing sounds

V1 Intent Playbooks​

  • tutorial.md
  • how-to-guide.md
  • opinion-piece.md
  • interview-q-and-a.md
  • case-study.md
  • roundup-curation.md
  • announcement.md
  • personal-essay.md
  • critique-review.md
  • deep-dive-analysis.md
  • listicle.md
  • counterargument.md
  • cornerstone.md

How To Use​

  1. Pick your target medium in formats/.
  2. Pick one primary intent in this directory.
  3. Pick a style in styles/.
  4. Apply shared quality checks in references/.