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Formats Directory

This directory defines where a piece publishes and how it is packaged.

Use this as your first pick before choosing content-intent and style.

  • Format = where it publishes and how it is packaged
  • Content-intent = what outcome the piece drives
  • Style = how the writing sounds

Format Playbooks

How To Use

  1. Pick your target medium here.
  2. Pick one primary intent in content-intent/.
  3. Pick a style in styles/.
  4. Apply shared quality checks in references/.