Content Intent: Announcement
Purpose
Use when communicating a concrete update that readers may need to act on.
Canonical Structure
- Announcement statement
- Who is affected and when
- Why it matters
- Next steps and where to learn more
Best-Fit Formats
- press-release
- newsletter
- linkedin-post
- x-post
Best-Fit Styles
- professional
- authoritative
- friendly
Rules
Rule: Lead With the Update Immediately
Description: State the announcement in the first sentence. Negative example: Long setup before saying what changed. Positive example: "We are launching X on May 5 for current subscribers."
Rule: Clarify Audience Impact
Description: Explain exactly who is affected and how. Negative example: "Users may notice changes soon." Positive example: "Existing Pro users get this automatically; free users can opt in."
Rule: Include Timing and Availability
Description: Provide date, rollout window, and access conditions. Negative example: "Coming soon" with no schedule. Positive example: "Rollout starts Monday and completes by Friday."
Rule: Explain the Why in Reader Terms
Description: Tie the update to practical user benefit. Negative example: Internal company-centered framing only. Positive example: "This cuts onboarding steps from five to two."
Rule: Keep Claims Measured
Description: Avoid hype language in announcements. Negative example: "Game-changing innovation unlike anything ever built." Positive example: "Adds automated summaries for weekly team updates."
Rule: End With One Next Action
Description: Direct readers to one clear follow-up. Negative example: Multiple links and conflicting asks. Positive example: "Read the migration guide at example.com/migrate."